| HIGH-DEF DISC NEWS TAGGED "ADVERTISING" | Receive High-Def Disc News via RSS |  |
Yahoo's New Technology Allows for Specially Tailored Commercials
Tue Jun 28, 2011 at 12:00 PM ETTags: Yahoo, Advertising, Industry Trends (all tags)
Yahoo hopes to combine the best points of TV and internet advertising with their new tech.
The folks over at Yahoo have been working hard on a new tech that they hope will revolutionize the advertizing world. It's called Broadcast Interactivity and it actually seems like a pretty solid idea.
The way Yahoo envisions things is that while a viewer is watching football, for example, they'll get targeted advertisements for team apparel, tickets and other football related goods. They say that content can be localized too, so instead of just seeing a Hungry Howie's ad, you'll see an ad for the Hungry Howies right down the street.
Yahoo is working on more too. Device Control is a tech that allows smartphones and tablets to interact with your television. This could allow advertisers to send ads to your smartphone, allowing you to send it to the big screen if you so desire.
Source: Yahoo
See what people are saying about this story in our forums area, or check out other recent discussions.
Advertising is Going 3D
Thu Oct 07, 2010 at 10:00 AM ETTags: 3D, Panasonic, Advertising (all tags)
A low cost of entry and greater ad retention makes 3D ads a marketing team's dream.
The seventh annual Advertising Week in New York was abuzz with talk about 3D. The attendees weren't excited about new TVs or 3D Blu-ray or even the 3DS – they were excited about the possibility of 3D ads.
"Coupled with the reduced cost and new ease of 3D production thanks to Panasonic's professional 3D camcorder and editing equipment and the availability of class-leading 3D stock footage," explains Panasonic's CTO Eisuke Tsuyuzaki, "companies that create commercials in 3D will experience a dramatic surge in product awareness, interest, and buy-in."
Tsuyuzaki isn't wrong about that stock footage. The company BlackLight Films is one of the leading ones for stock footage, and they've already compiled 500 hours of 3D footage from thousands of locations and are constantly pushing out more 3D content.
"Now is the time for the advertising community to take advantage of a technology that is cost-effective and stunning," says Tsuyuzaki.
Source: PanasonicSee what people are saying about this story in our forums area, or check out other recent discussions.
Fujitsu Develops Curved Plasma Tube Array
Thu May 13, 2010 at 02:00 PM ETTags: Plasma TVs, Advertising (all tags)
Pillar and corner mounted plasma advertizing (plasmertizing?) is on the way.
It's hard not to envision 'Blade Runner' while thinking about Fujitsu's new curved plasma display. It's designed for advertizing after all, and that was one of the most memorable things about the film. But it's such an overused comparison so we'll go with 'The Fifth Element.'
Either way, Fujitsu's display is a very cool step forward. It uses the display technology created by Shinoda plasma that was demonstrated a few years back. Millimeter high plasma tubes are stacked tightly in batches of red, blue, and green. That allows the display to be not only flexible, but thin as well.
The displays are a meter square, and can be curved to fit different structures. You won't be able to get the full 90 degree bend, but a nice gentle curve on a large pillar works out nicely.
Fujitsu's new screens won't be available until later in the year, and there's no telling when we'll start seeing them out in public.
Source: Good Gear Guide
See what people are saying about this story in our forums area, or check out other recent discussions.
Tivo, DVRs Don't Hurt Advertisements
Thu May 06, 2010 at 10:00 AM ETTags: TiVo, Industry Trends, Advertising (all tags)
According to a study by Duke University, the TiVo effect is a myth.
It seems a little late to be worrying about the effect of DVRs, doesn't it? TiVo has been around for a while now, so you'd think the whole thing would have been sorted out at this point. Still, a new study from Duke University was just released, debunking the TiVo effect.
"Companies are afraid of a ‘TiVo effect’ and are changing their media spending as a result," says Duke professor Carl Mela. "But we find no change in people’s shopping patterns when we compare a group that has TiVo with a group that doesn’t."
The study shows that 95 percent of people still watch television live, though that number seems far too high. It also showed that people would skip commercials without the TiVo, by either changing the channel or doing something else around the house.
Mela and his team set out to quantify the effect of DVRs, but were surprised when they came up with nothing. "We tried a vast array of methodological approaches to find a DVR effect," says Mela. "We just couldn’t."
See what people are saying about this story in our forums area, or check out other recent discussions.
Tivo, DVRs Don't Hurt Advertisements
Thu May 06, 2010 at 10:00 AM ETTags: TiVo, Industry Trends, Advertising (all tags)
According to a study by Duke University, the TiVo effect is a myth.
It seems a little late to be worrying about the effect of DVRs, doesn't it? TiVo has been around for a while now, so you'd think the whole thing would have been sorted out at this point. Still, a new study from Duke University was just released, debunking the TiVo effect.
"Companies are afraid of a ‘TiVo effect’ and are changing their media spending as a result," says Duke professor Carl Mela. "But we find no change in people’s shopping patterns when we compare a group that has TiVo with a group that doesn’t."
The study shows that 95 percent of people still watch television live, though that number seems far too high. It also showed that people would skip commercials without the TiVo, by either changing the channel or doing something else around the house.
Mela and his team set out to quantify the effect of DVRs, but were surprised when they came up with nothing. "We tried a vast array of methodological approaches to find a DVR effect," says Mela. "We just couldn’t."
See what people are saying about this story in our forums area, or check out other recent discussions.
» High-Def Digest home page
