Yahoo's New Technology Allows for Specially Tailored Commercials

Posted Tue Jun 28, 2011 at 09:00 AM PDT by Dick Ward

Yahoo hopes to combine the best points of TV and internet advertising with their new tech.

The folks over at Yahoo have been working hard on a new tech that they hope will revolutionize the advertizing world. It's called Broadcast Interactivity and it actually seems like a pretty solid idea.

The way Yahoo envisions things is that while a viewer is watching football, for example, they'll get targeted advertisements for team apparel, tickets and other football related goods. They say that content can be localized too, so instead of just seeing a Hungry Howie's ad, you'll see an ad for the Hungry Howies right down the street.

Yahoo is working on more too. Device Control is a tech that allows smartphones and tablets to interact with your television. This could allow advertisers to send ads to your smartphone, allowing you to send it to the big screen if you so desire.

Source: Yahoo

See what people are saying about this story in our forums area, or check out other recent discussions.

Tags: Industry Trends, Advertising, Yahoo (all tags)