Advertising is Going 3D

Posted Thu Oct 7, 2010 at 07:00 AM PDT by Dick Ward

A low cost of entry and greater ad retention makes 3D ads a marketing team's dream.

The seventh annual Advertising Week in New York was abuzz with talk about 3D. The attendees weren't excited about new TVs or 3D Blu-ray or even the 3DS – they were excited about the possibility of 3D ads.

"Coupled with the reduced cost and new ease of 3D production thanks to Panasonic's professional 3D camcorder and editing equipment and the availability of class-leading 3D stock footage," explains Panasonic's CTO Eisuke Tsuyuzaki, "companies that create commercials in 3D will experience a dramatic surge in product awareness, interest, and buy-in."

Tsuyuzaki isn't wrong about that stock footage. The company BlackLight Films is one of the leading ones for stock footage, and they've already compiled 500 hours of 3D footage from thousands of locations and are constantly pushing out more 3D content.

"Now is the time for the advertising community to take advantage of a technology that is cost-effective and stunning," says Tsuyuzaki.

Source: Panasonic

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Tags: Advertising, Panasonic, 3D (all tags)