I’m just going to say it: The roll-out of 3-D Blu-ray this year has been an unmitigated disaster. The technology is there and ready (and by all accounts is very impressive), but the unfocused marketing and paltry selection of titles available have curtailed most consumers’ interest in the product. Chief among the major screw-ups has been the limiting of desirable titles to brand-exclusive bundle packages. You want to watch ‘Monsters vs. Aliens‘ in 3-D? Buy a Samsung 3-D starter kit for $350. How about ‘Ice Age: Dawn of the Dinosaurs’ or ‘Coraline’? Oh, sorry; those are only available with the Panasonic 3-D kit (also $350). Can you use the Samsung glasses with a Panasonic TV or vice versa? Of course not. And now we’re being told that the most-wanted 3-D title of all will be locked into an exclusivity deal for another year? It’s like someone is purposefully trying to kill 3-D Blu-ray before it can possibly gain any traction.
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