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Nielsen Working to Include Mobile and Internet Viewing in Ratings System
Posted Mon Oct 28, 2013 at 11:00 AM PDT by Steven CohenThe ratings measurement company is readying software updates to better track television viewing on mobile and digital devices.
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Nielsen and Twitter Combine Efforts for Social Media TV Ratings
Posted Tue Dec 18, 2012 at 07:00 AM PST by Dick WardThe new metric for measuring popularity of TV shows will focus on Twitter conversation rather than the traditional Nielsen box.
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Nielsen Predicts a Decrease in TV Ownership for 2011
Posted Thu May 5, 2011 at 11:00 AM PDT by Dick WardFor the first time in 20 years, the number of homes with a television is expected to decrease.
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