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Sonic is Bringing DTS 5.1 to RoxioNow

Mon Jun 14, 2010 at 10:00 AM ET
Tags: Sonic, RoxioNow, Best Buy, Blockbuster (all tags)

Both Blockbuster and Best Buy's services will see the benefit.

Now that we've got the basics of internet delivery down, it's time to do some upgrading, and that's exactly what Sonic's doing. If the name's not familiar, they're the people behind CinemaNow, now known as RoxioNow, the service that both Best Buy and Blockbuster use for online video sales and rentals.

Later this year, Sonic will be enabling DTS 5.1 sound on their service, allowing customers to take advantage of their home theater systems. From the sound of things, that'll be right around the same time that Netflix will be debuting 5.1 on for its customers.

5.1 channel audio is a great step, but there's been no information from Sonic about how this will affect the size of video files. If adding 5.1 slows downloads too much, it may be a problem for some customers.

Source: DTS

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Sonic’s Adaptive HD Streaming Allows Full Blu-ray Encoding

Fri Jul 31, 2009 at 10:30 AM ET
Tags: Industry Trends, Sonic (all tags)

Sonic Solutions today announced what they hope will be the next big thing in streaming: CineVision Adaptive HD.

This new adaptive system leverages the CineVision HD encoding, currently used in the production of Blu-ray discs, to create a fully adaptive HD stream. Content can be encoded in full 1080p Blu-ray quality, but will scale accordingly with connection speeds to enable buffer free playback in the highest quality possible.

Mark Ely, executive VP of Strategy at Sonic Solutions noted in a recent press release that simply offering convenience and speed just isn’t enough. “Consumers not only want instant access to new Hollywood hit movies on their connected TVs and Blu-ray players, they want it in HD.”

CineVision Adaptive HD is capable not only of encoding content with the quality that video mastering engineers are looking for, but the speed needed to not only release new titles on time, but to encode television programs for next day streaming.

See what people are saying about this story in our forums area, or check out other recent discussions.


Sonic’s Adaptive HD Streaming Allows Full Blu-ray Encoding

Fri Jul 31, 2009 at 10:30 AM ET
Tags: Industry Trends, Sonic (all tags)

Sonic Solutions today announced what they hope will be the next big thing in streaming: CineVision Adaptive HD.

This new adaptive system leverages the CineVision HD encoding, currently used in the production of Blu-ray discs, to create a fully adaptive HD stream. Content can be encoded in full 1080p Blu-ray quality, but will scale accordingly with connection speeds to enable buffer free playback in the highest quality possible.

Mark Ely, executive VP of Strategy at Sonic Solutions noted in a recent press release that simply offering convenience and speed just isn’t enough. “Consumers not only want instant access to new Hollywood hit movies on their connected TVs and Blu-ray players, they want it in HD.”

CineVision Adaptive HD is capable not only of encoding content with the quality that video mastering engineers are looking for, but the speed needed to not only release new titles on time, but to encode television programs for next day streaming.

See what people are saying about this story in our forums area, or check out other recent discussions.


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