Weekend Box Office: Pursuit of Crappiness

As expected, the second assembly of Marvel’s Avengers dominated the weekend yet again. Meanwhile, Reese Witherspoon and Sofia Vergara’s road trip comedy sure didn’t put up a fight against it.

‘Age of Ultron’ held onto the top spot over its second week with $77.2 million, but in the process dropped a harsher-than-expected 59% in attendance. To give that some perspective, the first ‘Avengers‘ had a much stronger debut in 2012 and only slipped 50% during its second week. Despite the decline, Marvel’s comic book movie is still killing it. After showing for ten days on domestic screens, the film has grossed $312.5 million. Overseas, it has earned $562.4 million – and that’s without opening in China yet.

Attempting to function as counter-programming, ‘Hot Pursuit‘ saw a very poor debut. From 3,000 locations, the female buddy comedy only scored $13.3 million, which is $3 million off from projections. During the summer of 2013, ‘The Heat’ (which this was clearly modeled after) opened to $39.1 million – even with an audience-limiting R rating. Poor reviews and bad word-of-mouth will stop ‘Hot Pursuit’ from being a hit.

Third place went to ‘The Age of Adaline‘, which added $5.6 million to its domestic run. Weekend #3 saw a very soft 9% decline in attendance. After 17 days, Blake Lively’s romantic drama has earned $31.5 million.

After six weeks, ‘Furious 7‘ is still holding strong in fourth place. The franchise installment finally took a hit last weekend due to ‘Age of Ultron’ stealing its core demographic, but saw excellent holdover during the Avengers’ second weekend. The mild 20% drop in attendance resulted in another $5.2 million. ‘Furious 7’ has now made $338.4 million domestically and $1.46 billion worldwide.

Rounding out the Top 5 was ‘Paul Blart: Mall Cop 2‘, which just refuses to go away. With a tiny 11% decline, Kevin James’ silly sequel stole another $5.1 million, giving it a four-week total of $58 million.

IFC made a bold move by pushing the Jack Black/James Marsden comedy ‘The D Train‘ to 1,000 screens –but it certainly did not pay off. The picture opened to a mere $469,000, for a per-screen average of just $465.

The tame Diane Keaton/Morgan Freeman dramedy ‘5 Floors Up‘ also opened mildly. From 87 locations, the Focus Features film earned $234,000 and a per-screen average of $2,690. Don’t expect an expansion any time soon.

Documentary ‘I Am Big Bird‘ opened on one screen this weekend and pulled in $10,000. While that’s a decent start, future expansion plans are unknown. The movie is slated to play at 15 upcoming film festivals. If you’re holding out to see it, your safest bet might be the VOD route.

Top 10:

1. ‘Avengers: Age of Ultron’ (Buena Vista) – $77,203,000

2. ‘Hot Pursuit’ (Warner Bros.) – $13,300,000

3. ‘The Age of Adaline’ (Lionsgate) – $5,600,000

4. ‘Furious 7’ (Universal) – $5,272,000

5. ‘Paul Blart: Mall Cop 2’ (Sony) – $5,190,000

6. ‘Ex Machina’ (A24) – $3,470,000

7. ‘Home’ (Fox) – $3,000,000

8. ‘Woman in Gold’ (Weinstein) – $1,652,000

9. ‘Cinderella’ (Buena Vista) $1,574,000

10. ‘Unfriended’ (Universal) – $1,412,000


  1. “… 1,000 screens –but it certainly did not pay off. The picture opened to a mere $469,000, for a per-screen average of just $465.”

    Shouldn’t that be a per-screen average of just $469? 😀

Leave a Reply

Your email address will not be published. Required fields are marked *