EA, NCAA and the Fine Art of Videogames
I read this article in Businessweek last week regarding Boston Celtics legend Bill Russell suing the NCAA and Electronic Arts (EA) for unauthorized use of his likeness. My first thought was about the way that, if you’ve ever been to traffic court, the 32 people in front of you will use 32 different ways to try to get out of their speeding tickets. None of them will work. Lots of folks have tried to sue their way into licensing and failed. It doesn’t look good for Bill either. But why?
Continue Reading



Comments