As if movie tickets weren’t expensive enough these days, many theaters now offer premium screens or services for an additional upcharge fee. From 3D to IMAX to full dinner menus, the idea is to entice you with the promise of an improved theatrical experience. How many of these services have you used?
The local Showcase theater near me has a “Cinema De Lux” option on a few screens, which offers reserved seating, comfy chairs, and dining service. Best of all, the Lux Level section is exclusively 21+, so there are no crying babies or obnoxious teens to disrupt the movie. Naturally, tickets for this are more expensive (and you obviously have to pay for the food as well). I wouldn’t do this for every movie, but Mrs. Z and I find it worth the expense for the occasional “event” picture. (We saw ‘The Avengers’ at the Cinema De Lux on opening weekend.) AMC has a similar option called “Cinema Suites,” and I’m sure that other theater chains have their own variations.
My area also has several IMAX theaters, and the nearby Regal multiplex has an “RPX” screen (Regal’s attempt to mimic IMAX). Of course, 3D is everywhere as well.
Do you shell out the money for these premium services, and have you found them worthwhile? Vote for as many options as you’d like.