Posted Wed Jun 27, 2018 at 07:00 PM PDT by Steven Cohen
Warner Bros. movies will be available to rent the same day that they hit stores.
Redbox has signed a new agreement with Warner Bros. to offer same-day DVD and Blu-ray rentals through the company's kiosks. This means that new Warner Bros. titles will now be available to rent through Redbox the same day that they are released in retail stores for purchase. In addition, the deal also covers same-day rentals for Warner Bros. new-release and catalog digital tiles through Redbox On Demand.
"We're thrilled to announce this day-and-date agreement with Warner Bros. that provides the consistently strong slate of Warner Bros. titles to consumers at their earliest physical retail sell-through availability," said Galen Smith, CEO of Redbox. "We appreciate the partnership with Warner Bros. in making their content accessible to Americans – whether for rental or purchase, on disc or On Demand."
Prior to the new deal, there was a 7-day window before Redbox could start renting Warner Bros. titles once they were released on home video. The same-day rental agreement will kick off with several popular releases like Rampage on July 17 and Ready Player One on July 24. Outside of Warner Bros., Redbox also has same-day rental deals with Universal, Sony, and Lionsgate. Meanwhile, the company still has a 7-day window for 20th Century Fox titles, leaving Disney as one of the only major studios it does not have a direct deal with. On that note, Disney is actually in the process of suing Redbox for selling the digital copy codes that come with Disney releases.
"Warner Bros. is pleased to continue our long-standing relationship with Redbox," said Mike Takac, EVP of Sales, Warner Bros. Home Entertainment. "We're aligned in our mutual goal of satisfying consumer demand for Warner Bros. content – in any format, across platforms."
Redbox currently has more than 41,500 rental kiosks nationwide and is continuing to add more. Redbox DVD rentals start at $1.75 per night and Blu-ray rentals start at $2 per night. In addition, the company recently launched 4K Ultra HD Blu-ray rentals across more than 2,500 kiosks in six test markets.
The latest news on all things 4K Ultra HD, blu-ray and Gear.