Weekend Box Office: Disappointments All Around

I can only hope that the studios behind this week’s awful movie line-up will walk away having learned one thing: If you put out crap, you’ll make crap back at the box office. The people have spoken. Let this be a lesson.

Despite competition from two new wide openers, last week’s top earners finished in the first and second spots again – ‘Madagascar 3‘ and ‘Prometheus‘ respectively. ‘Madagascar’ dropped 41% and earned another $35.5 million. ‘Prometheus’ dropped 60% and pulled in another $20.2 million. Both of this weekend’s new movies were expected to land in the middle ground between ‘Madagascar’ and ‘Prometheus’, but neither did.

Julianne Hough’s film ‘Rock of Ages‘, despite co-starring Tom Cruise, Paul Giamatti, Alec Baldwin, Russell Brand, Malin Akerman, Bryan Cranston and Catherine Zeta-Jones, only brought in enough dough to land in the #3 spot. The $15 million opening must be painful for New Line (Warner Bros.) execs to glance at, especially considering that the movie was expected to finish with $28.6 million. Ouch.

Snow White and the Huntsman‘ crossed the $120 million mark, adding another $13.8 million in its third weekend. Even with its 40% third-weekend decline, ‘Snow White’ managed to kick the crap out of Adam Sandler’s latest unfunny dud, ‘That’s My Boy‘. Sandler’s return to crude R-rated comedy proved a major failure by only earning $13 million. Just like the Warner Bros. execs, those over at Sony ought to be sweating bullets, as they predicted that it would earn $24.5 million. My first thought was, “How did they expect it to make so much?” But that question was shadowed when I saw the budget and wondered, “Why in the hell did they give it a $70 million budget? Where did all that money go?” It sure wasn’t spent on the screenplay.

As expected on this Father’s Day weekend, ‘Men in Black 3‘ and ‘The Avengers‘ barely dipped in attendance (‘MIB3’ slipped 28% and ‘The Avengers’ 21%), but the Little Train Who Could that deserves our attention is ‘The Best Exotic Marigold Hotel‘. This tiny geriatric comedy from Fox Searchlight has been in the Top 10 for weeks now, and it’s still going strong. Since its small limited opening seven weeks ago, ‘Marigold Hotel’ has climbed to more than 1,000 screens and earned a collective $35 million.

While it’s currently in the #8 spot with $2.2 million from 1,184 screens, Wes Anderson’s quirky comedy ‘Moonrise Kingdom‘ is right behind ‘Marigold Hotel’ on the box office list. ‘Moonrise Kingdom’ earned $2.1 million this weekend on only 178 screens. After four weeks of its limited run, it has earned a total of $6.7 million. If ‘Moonrise’ isn’t playing in your area yet, be patient. Focus is still expanding its release weekly.

Starring Mark Duplass, Emily Blunt and Rosemarie DeWitt, ‘Your Sister’s Sister‘ drew $117,000 on just 13 screens. I haven’t heard a word on IFC’s plan for this platform release, but I imagine that it will expand quickly over the new few weekends.

Top 10:

1. ‘Madagascar 3: Europe’s Most Wanted’ (Paramount/DreamWorks) – $35,500,000

2. ‘Prometheus’ (Fox) – $20,200,000

3. ‘Rock of Ages’ (New Line/Warner Bros.) – $15,060,000

4. ‘Snow White and the Huntsman’ (Universal) – $13,805,000

5. ‘That’s My Boy’ (Sony) – $13,000,000

6. ‘Men in Black 3’ (Sony) – $10,000,000

7. ‘The Avengers’ (Buena Vista) – $8,848,000

8. ‘The Best Exotic Marigold Hotel’ (Fox Searchlight) – $2,200,000

9. ‘Moonrise Kingdom’ (Focus) – $2,181,000

10. ‘What to Expect When You’re Expecting’ (Lionsgate) – $1,330,000

2 comments

  1. Shannon Nutt

    Thank god audiences finally said “NO” to another lifeless, unfunny Adam Sandler movie…maybe he’ll now go the way of many of his other SNL castmates and disappear from the media radar.

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