Weekend Box Office: I See Dead Franchises

This weekend, Disney’s ‘Frozen’ made an amazing feat of climbing back into first place in its sixth weekend playing nationwide. The animated musical added another $20.7 million to its haul. That’s the third-best sixth weekend in history, and also brings the film’s domestic run up to $297.8 million. Who knew that the princess flick would be such a giant?

The ‘Paranormal Activity’ spin-off ‘The Marked Ones‘ continued the franchise’s downward trend. Its $18.2 million opening was more than $10 million below the last installment, ‘Paranormal Activity 4‘. It appears that the moviegoers who fueled the series’ wild success from its onset have simply burned out – which isn’t a good thing considering that Paramount is already set to release ‘Paranormal Activity 5’ later this year. Just like the ‘Saw’ franchise, perhaps it’s time that ‘Paranormal Activity’ calls it quits.

In its fourth weekend, ‘The Hobbit‘ dropped from first place to third. The $16.2 million weekend brought its domestic run up to $229.6 million. At this point, ‘The Desolation of Smaug’ is estimated to bow between $260 and $270 million, which will be the lowest of the five Middle Earth adventures so far. Even so, it’s far from being a failure. Internationally, ‘Smaug’ has been rolling in the gold, earning more than $527 million. If the film continues to perform well overseas, it still has the potential to gross $1 billion worldwide.

Oscar hopefuls ‘The Wolf of Wall Street‘ and ‘American Hustle‘ flip-flopped positions to close out the Top 5. Slipping just 27% in attendance, Martin Scorsese’s ‘Wolf’ jumped up to fourth place with $13.4 million. The three-hour drama has now made $63.2 million. David O. Russell’s ‘Hustle’ slipped 29% and earned $13.2 million this weekend. To date, the four-week-old drama has pulled in $88.7 million.

Of note, ‘Anchorman 2‘ crossed the $100 million mark and ‘The Hunger Games: Catching Fire‘ passed $400 million.

The debut numbers for indie openers ‘The Best Offer‘, ‘Interior. Leather Bar.‘ and ‘Open Grave‘ have yet to be announced.

Top 10:

1. ‘Frozen’ (Buena Vista) – $20,722,000

2. ‘Paranormal Activity: The Marked Ones’ (Paramount) – $18,200,000

3. ‘The Hobbit: The Desolation of Smaug’ (Warner Bros.) – $16,250,000

4. ‘The Wolf of Wall Street’ (Paramount) – $13,400,000

5. ‘American Hustle’ (Sony) – $13,200,000

6. ‘Anchorman 2: The Legend Continues’ (Paramount) – $11,100,000

7. ‘Saving Mr. Banks’ (Buena Vista) – $9,057,000

8. ‘The Secret Life of Walter Mitty’ (Fox) – $8,200,000

9. ‘The Hunger Games: Catching Fire’ (Lionsgate) – $7,400,000

10. ‘Grudge Match’ (Warner Bros.) – $5,410,000

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