With five wide release movies fighting for your cost of admission, it’s no surprise that none of them were big hits. One had an okay opening while the other four bombed. To be fair, none of them were marketed very well, which is another big factor in their failures.
The best of the underperformers landed in the top spot thanks to decent returns and little notable competition. ‘Tyler Perry’s Boo 2! A Madea Halloween‘ may be the #1 movie in North America, but it opened $7 million behind the first of Perry’s ‘Boo’ movies, which opened just one year ago. From 2,388 locations, the movie grossed $21.6 million. With a production budget of $25 million, which is 25% bigger than the first, and an opening 25% below the first, this isn’t exactly a step in the right direction. Predicted to debut around the $50 million mark, ‘Boo 2’ reinforces the negative trend we spotted in Perry’s movies prior to the unexpected success of last year’s ‘Madea Halloween’.
Gerard Butler’s career has largely consisted of roles in so-bad-they’re-good movies, but now his movies are missing the good part. Warner Bros. gave the CG-laden ‘Geostorm‘ a whopping $120 million production budget, but hardly anyone turned out to see it. While it landed in second place, having debuted to only $13.3 million, that’s no feat. The overly-serious, character-free marketing campaign certainly didn’t help. The foreign box office has been rescuing domestic flops for years, but that won’t be the case with ‘Geostorm’. From 50 markets, the movie made $49.6 million over the last ten days, which won’t be good enough. It’s a disaster flick indeed.
Blumhouse’s teen-friendly horror movie ‘Happy Death Day‘ surprised us last week, but fell a mighty 64% this weekend. Despite that, it still finished in third place. With a $4.8 million production budget, a $40.6 million ten-day total and $12.9 million in international ticket sales, it’s already a massive success.
The third week of ‘Blade Runner 2049‘ was, once again, rough. Declining another 54%, it came in fourth with $7.1 million. The $150 million film has earned $74 million domestically and $120.1 million overseas over the last 17 days. Its $194.1 million worldwide returns will cover its production costs, but are not (and won’t be) high enough to recoup marketing costs too. Fans of the sci-fi sequel will need to help Sony and Warner Bros. with that when it becomes available to purchase at home.
The true story firefighting drama ‘Only the Brave‘ rounded out the Top 5. The well-reviewed picture made $6 million, which is low for a $38 million film. Speaking as a fan of it, I hope its upcoming international release is a success.
Considering its budget and debut numbers, Universal’s detective thriller ‘The Snowman‘ was the biggest of the weekend’s flops. The $35 million picture opened to $3.4 million, just enough to land in the #8 spot. Playing on 1,812 screens, that equates to a piddly $1,900 per-screen average. The film’s foreign box office has yielded $19.2 million over the last ten days, giving it a worldwide total of $22.6 million, which isn’t up to snuff.
Paramount/PureFlix’s long-delayed ‘Same Kind of Different as Me‘ performed almost identically (in terms of per-screen average) to ‘The Snowman’, but likely came with a lower price tag. Playing on 1,362 screens, the heavy-hearted feel-good drama opened at #12 with $2.5 million.
1. ‘Tyler Perry’s Boo 2! A Madea Halloween’ (Lionsgate) – $21,650,000
2. ‘Geostorm’ (Warner Bros.) – $13,300,000
3. ‘Happy Death Day’ (Universal) – $9,375,000
4. ‘Blade Runner 2049’ (Warner Bros.) – $7,155,000
5. ‘Only the Brave’ (Sony) – $6,010,000
6. ‘The Foreigner’ (STX) – $5,450,000
7. ‘It’ (Warner Bros.) – $3,500,000
8. ‘The Snowman’ (Universal) – $3,442,000
9. ‘American Made’ (Universal) – $3,162,000
10. ‘Kingsman: The Golden Circle’ (Fox) – $3,000,000