Well, this was the latest limp weekend of the creatively deadened summer 2010 season.
Read on for the complete rundown!
After the colossally disappointing Memorial Day weekend, the studios were hoping that a handful of new releases would liven up the box office: ‘Marmaduke,’ ‘Get Him to the Greek,’ ‘Splice,’ and ‘Killers‘. Sadly, that didn’t happen. Only recently did I think about how silly it was that Universal would bet a bunch of money on the spin-off to a moderately successful romantic comedy. (That’d be ‘Greek’ for those playing at home.) Anyway, the box office speaks for itself.
Again, the jolly green ogre was #1 at the box office, as the folks at DreamWorks Animation count down the days until ‘Toy Story 3’ opens and leaves ‘Shrek Forever After‘ feeling like a distant, painful memory. What’s so striking about this ‘Shrek’ entry’s success is that it’s not some runaway hit. It’s just slightly better than anything else, eking out enough each week to remain at Number One (this week with $24.3 million).
‘Get Him to the Greek’ debuted at #2 with $17.4 million. This could be a word-of-mouth sleeper. The people I talked to this weekend who paid to see it generally seemed to enjoy it. It’s not a bad movie, exactly. It’s just not a very good one. Quite frankly, “not very good” could still equal big dollars.
Speaking of “not very good”… ‘Killers,’ the lame duck action comedy that Lionsgate refused to screen for critics, opened at #3, amazingly, with $16.1 million. I guess people were really bored this weekend. This will take a huge dip next weekend, for sure.
‘Prince of Persia‘ hung in at #4, which means that it may make a little bit of money before bowing out of the box office ostrich race. It’s such an awful movie, with such limited appeal (in my eyes) that I can’t imagine it will actually make any of its money back. Expect all that ‘Prince of Persia’ merchandise on super-deluxe discount sales very, very soon. (Sorry, Disney, they can’t all be ‘Pirates.’)
The other two debuts this week didn’t fare much better.
‘Marmaduke,’ which proves that not every talking animal movie will do the box office of ‘Alvin and the Chipmunks,’ came in at miserable sixth place. Meanwhile, ‘Splice,’ the creepy, kooky, very funny sci-fi shocker from Warner Bros. and Joel Silver’s Dark Castle production shingle, bowed at EIGHTH PLACE. Whew. That’s just bad. Especially for a movie that’s so wonderful. Oh well. It’ll be out on DVD/Blu-ray by the time Halloween rolls around, which is a plus.
There isn’t a whole lot else to report on this week’s box office, besides the fact that it looks like ‘Iron Man 2’ could slip out of the Top 10 before it makes $300 million, and ‘Robin Hood’ could bow out before it reaches the $100 million mark. Not exactly staggering returns on two of the most hotly tipped summer blockbusters. Maybe they should have been in 3-D?
Top 10, Here We Go Again:
01 ‘Shrek Forever After’ (DreamWorks Animation) – $24.3 million
02 ‘Get Him to the Greek’ (Universal) – $17.4 million
03 ‘Killers’ (Lionsgate) – $16.1 million
04 ‘Prince of Persia’ (Disney) – $13.9 million
05 ‘Sex and the City 2’ (Warner Bros) – $12.6 million
06 ‘Marmaduke’ (Fox) – $11.3 million
07 ‘Iron Man 2’ (Paramount/Marvel Studios) – $7.7 million
08 ‘Splice’ (Warner Bros/Dark Castle) – $7.4 million
09 ‘Robin Hood’ (Universal) – $5.1 million
10 ‘Letters to Juliet’ (Summit) – $3 million