Once again, the somber racial drama ‘The Help’ has taken first place at the box office. Although The Hollywood Reporter claims that Hurricane Irene, which hit the East Coast this weekend, cost $25 million in weekend losses, the three-week-old film earned another $14.3 million. That’s down only 28.4% from last weekend. Less than four million away from crossing the $100 million mark, help is one thing that ‘The Help’ absolutely does not need – despite this being the second lowest weekend of the year at the box office.
The Luc Besson-written action flick ‘Colombiana‘ beat out the other three nationwide openers with an unimpressive $10.3 million. Starring gorgeous Zoe Saldana in skin-tight suits that leave very little to the imagination, it’s surprising that Sony’s exit polls show that 57% of audiences were female. With films of this genre, males usually attend in flocks.
Riding off the success of its first releases (horror movie ‘Insidious’ and inspirational ‘Soul Surfer’), new studio FilmDistrict isn’t going to rake a lot of cash with ‘Don’t Be Afraid of the Dark‘. Although the Guillermo del Toro co-written screenplay is leaps and bounds above most modern films of the horror genre, marketing hasn’t quite given the movie the appeal that it deserves. Opening in third place, ‘Don’t Be Afraid of the Dark’ only pulled in $8.6 million. With a budget of only $25 million, it won’t be long before the film is profitable – but nothing like the success of ‘Insidious’.
The indie R-rated comedy ‘Our Idiot Brother‘ already made its budget back despite coming in fifth place with a low $6.5 million debut. Starring Paul Rudd, Zooey Deschanel, Elizabeth Banks and slew of other fantastic comedic actors, ‘Our Idiot Brother’ is up to par with the other solid R-rated winners of the summer. Not only does it feature all of the laughs one would expect, but it has a surprisingly big heart as well.
Notable drop-offs of the week include the ‘Fright Night‘ remake, which fell from sixth place to ninth in its second weekend with a 60.7% decline, and ‘Conan the Barbarian‘, which fell more than 69% in its second weekend.
1. ‘The Help’ (Buena Vista) – $14,333,000
2. ‘Colombiana’ (TriStar) – $10,300,000
3. ‘Don’t Be Afraid of the Dark’ (FilmDistrict) – $8,689,000
4. ‘Rise of the Planet of the Apes’ (Fox) – $8,650,000
5. ‘Our Idiot Brother’ (Weinstein) – $6,588,000
6. ‘Spy Kids: All the Time in the World’ (Weinstein/Dimension) – $5,727,000
7. ‘The Smurfs’ (Sony) – $4,800,000
8. ‘Conan the Barbarian’ (Lionsgate) – $3,100,000
9. ‘Fright Night’ (Buena Vista) – $3,029,000
10. ‘Crazy, Stupid, Love.’ (Warner Bros.) – $2,905,000