Posted Thu Jun 21, 2018 at 10:00 AM PDT by Steven Cohen
Companies can now start certifying their products for the new dynamic HDR format.
HDR10+ Technologies has announced the launch of its licensing and logo certification program. The development should make it easier for more manufacturers to start implementing the tech into their devices.
"With an increase in demand for larger displays and premium picture quality, we are thrilled to announce a new HDR10+ licensing and certification program," said Bill Mandel, Vice President of Industry Relations at Samsung Research America. "This program was designed with consumers in mind, highlighting our commitment to improving the overall HDR experience while simultaneously extending the HDR10+ ecosystem globally."
HDR10+ is an open, royalty free dynamic metadata platform for high dynamic range. The format allows a compatible display to adjust brightness levels, color saturation, and contrast on a scene-by-scene or even frame-by-frame basis on specially graded HDR10+ content, producing images that are closer to the director's intent. The new HDR10+ license and logo certification program is now available to manufacturers, ensuring HDR10+ compliance for different device categories based on certain technical performance and spec requirements.
Though no new partners have been specified, the press release mentions that "content production, distribution and consumption has already gained momentum with over 40 supporting companies." HDR10+ playback is currently available on 2017 and 2018 Samsung 4K HDR TVs via Amazon Prime Video streaming. In addition, Panasonic supports the tech on its new 2018 OLED displays in Europe, and both 20th Century Fox and Warner Bros. have announced plans to release HDR10+ content later this year.
"The new HDR10+ licensing and certification program represents a technological step forward for next generation displays," said Danny Kaye, Executive Vice President of 20th Century Fox and Managing Director of the Fox Innovation Lab. "HDR10+ improves the viewing experience for all audiences by delivering higher picture quality to a wider range of affordable TVs and devices."
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