Warner Denies Rumors of Shift in High-Def Strategy

Though it's not likely to quell ongoing speculation, Warner today is denying reports that the studio will follow in Paramount's footsteps and drop its dual-support of both HD DVD and Blu-ray.

The rumors began earlier this week, after fellow dual-format supporter Paramount announced it would exclusively release its movies on HD DVD, but reached a fever pitch late Thursday, when Warner VP Steve Nickerson -- the studio's high-def point person, and the industry's cheerleader for dual-format support -- announced he would leave Warner.

Now, in a new article posted by Video Business, Warner Home Video spokesman Jim Noonan says that Nickerson's departure should not be taken to suggest an upcoming shift in the studio’s high-def operations.

"This is not about a change in strategy," Noonan said. "This is completely [Nickerson's] call, and he will be missed. He is smart and a workhorse."

Meanwhile, Warner has announced that Dorinda Marticorena will take on Nickerson's previous role as senior VP of high-def. Currently VP of kids and sports marketing at Warner Home Video, the studio says Marticorena will contine Nickerson's efforts to promote the mainstream adoption of both high-def formats.

(Thanks to Michael for the tip!)