The upcoming 4K set has won the EISA award for best Ultra HDTV.
Though it hasn't even been officially announced yet, Philips' upcoming 65-inch 4K display has been named the 2013 – 2014 Ultra HDTV of the year by the European Imaging and Sound Association.
According to the jury, "The Philips 65PFL9708 offers astonishing depth and clarity and its upscaling talents improve the quality of Blu-ray, DVD and direct broadcast sources. Passive 3D images on this 65-inch TV also look razor-sharp thanks to the screen's greater resolution. Other picture quality highlights include a robust edge LED system and superb brightness, contrast and motion performance, while Ambilight XL illumination makes the whole experience more immersive."
Full details, including pricing, specs, and availability will be announced on September 5 at the IFA press conference, though early word indicates a lower retail price than current UHD televisions.