A 3D version of the company's LED theater display tech has been demoed.
Samsung has revealed a new 3D version of its Cinema LED Screen for movie theaters. The new tech made its debut this week during the ISE (Integrated Systems Europe) 2018 commercial display exhibition in Europe.
The standard Cinema Screen uses direct-lit LED technology to produce a 34-foot 4K (4,096 x 2,160) resolution image with High Dynamic Range (HDR) support, a nearly infinity:1 contrast ratio, highly accurate color, and non-distorted visuals. Now incorporating 3D support into the equation, the new 3D Cinema Screen has been designed to offer an immersive 3D experience without sacrificing the impressive brightness and resolution performance found on the standard Cinema Screen.
With that in mind, the 3D Cinema Screen is able to avoid the loss of brightness and resolution associated with traditional 3D movie projection, allowing the screen to maintain the 48 nits of the standard Cinema Screen even when viewers are wearing 3D glasses. Likewise, Samsung has worked to develop an algorithm to eliminate pesky crosstalk which can cause dizziness.
"People say 'Seeing is Believing.' One might not believe until seeing something, but once seeing it, there's no denial. I think this applies to 3D Cinema LED, too. Before experiencing it, some might doubt whether there is an actual difference. But once they experience the new technology of ours, people will believe and understand that it is totally different. This year's ISE will be the first moment of that unique experience," said Dongsoo Koo, from Samsung Visual Display Division's Enterprise Product Planning Group.
Commercial theaters set to use the new Samsung 3D Cinema LED Screen have not been announced yet.