Posted Wed Mar 29, 2017 at 07:30 AM PDT by Steven Cohen
The LED theater display tech offers an alternative to conventional digital projectors.
Samsung has announced its newest display technology, the Cinema Screen. According to the company, the Cinema Screen is set to become the world's first High Dynamic Range LED theater display.
"As the popularity of advanced at-home entertainment systems and streaming platforms increases, theaters must reposition themselves as a destination for an incomparable viewing experience that consumers simply cannot encounter anywhere else," said Sang Kim, Vice President of Samsung Electronics America. "Our new Cinema Screen technology brings a more powerful and high-quality picture to the big screen, creating an environment where viewers feel as if they are part of every scene."
Designed for use in movie theaters as an alternative to digital projector systems, the Cinema Screen is a 34-foot LED display with a 4K (4,096 x 2,160) resolution. The screen uses direct-lit LED technology and is capable of High Dynamic Range (HDR) at a peak brightness level nearly 10 times greater than standard cinema projectors (146fL versus 14fL). Likewise, the display is said to provide improved uniformity without optical distortion or interference, along with a nearly infinity:1 contrast ratio and highly accurate color, exceeding the DCI specifications.
In addition, Samsung’s Audio Lab is teaming up with Harman Professional Solutions' Cinema Group to develop an innovative audio solution for the Cinema Screen.
"Harman is excited to continue its collaboration with the Samsung Cinema Screen team and the Samsung Audio Lab. With our expertise in cinema sound systems, we look forward to helping to extend Samsung's leadership in Visual Display solutions into the theater," said Brian Divine, Vice President of Tour and Cinema Solutions Group.
Samsung is currently presenting preview demos of the Cinema Screen from March 27-30 at the Cinemark Century Orleans 18 and XD Theatre, located inside The Orleans Hotel & Casino.
The latest news on all things 4K Ultra HD, blu-ray and Gear.