Forget all that couch-hopping nonsense. When it comes to high-definition,
Tom Cruise is still the king, snagging
the top-selling next-gen title of 2006 according to Paramount Home Entertainment.
Released on both high-def formats and standard-definition simultaneously
on October 30 as part of Paramount's "Mission Monday" mega-marketing
blitz, 'M:i:III' immediately snatched the honors of having the highest
first shipment total of any next-gen title, with reports estimating an
initial retail assault of over 20,000 copies. (Not a huge number at first glance,
but still considerable for a just-launched home video format.)
Unfortunately, Paramount's boast today that 'M:i:III' is the top-selling
high-definition packaged media title of 2006 comes with no hard sales figures.
Nor does it include info on which format moved more copies. The claim is also apparently entirely studio-generated,
so forgive us if we take the news with a grain of salt.
Still, there is no doubt that Mission: TomKat was a big success on high-definition,
and anytime a next-gen title generates such interest and media buzz, we're all
for it.
Hopefully someday soon VideoScan, which is currently the leading independent
industry firm for tracking point-of-sales data, will begin to release some concrete
stats on Blu-ray and HD DVD software. Until then, we'll raise our glass and
toast Mr. Cruise.
If you are curious as to what all the fuss is about, you can check
out our full reviews of the Blu-ray
and HD DVD
versions of 'M:i:III.'