This summer has been quite congested, but it’s also been pretty uneventful. Lots of mediocre movies have opened on the heels of others. It’s unfortunate that, even when we get decent movies, they’re released so close together that second weekends suffer dramatically due to the new competition. For the third consecutive week, a new release has damaged the staying power of a film from the week before that should have stayed stronger.
Despite the wildly negative reviews and entertainment news reports about Warner Bros. hijacking the final cut, it didn’t take an Enchantress to draw audiences to ‘Suicide Squad‘. DC’s supervillain team-up dominated the box office with an estimated $135.1 million. It easily stole the record for the biggest August opening of all-time, besting the $94.3 million debut of ‘Guardians of the Galaxy’ by more than $40 million. In addition, the film pulled in $132 million from nine international markets, giving it a $267.1 million worldwide opening. That’s a great start for the $175 million movie, but next weekend will be the true test as to whether it will have a healthier domestic run than March’s ‘Batman v. Superman’, which saw an excessively steep 69% drop in its second week.
With ‘Suicide Squad’ stealing so much thunder, the week-old ‘Jason Bourne‘ lost a lot of traction. Dipping nearly 62% in attendance week-over-week, it only drew $22.7 million, for a domestic ten-day total of $103.4 million. Considering the $120 million price tag, the worldwide ten-day total of $195.3 million is much-needed. Without many more international markets in which to open, the movie’s going to need some strong holdover internationally for it to get where Universal needs it to go.
The second-best week-over-week carryover came from an unlikely candidate. The R-rated comedy ‘Bad Moms‘ is already far more successful than the PG-13 ‘Ghostbusters’ reboot. With a $14.2 million third-place second week, the $20 million picture sits with a $51 million domestic ten-day total. That’s a big win for new distributor STX.
The week’s best carryover once again came from ‘The Secret Life of Pets‘, which only dropped 39% in its fifth week. An additional $11.5 million puts the animated family flick in fourth place. Its domestic total now sits at a massive $319.5 million. Thanks to a $182.6 million international total, its worldwide tally is now $502.1 million. Who figured that ‘Pets’ would be one of the most successful movies of the year? It’s no wonder that Universal announced the greenlighting of a sequel this week. Following ‘Despicable Me’ and ‘Minions’, the studio may have just stumbled across another cash cow.
Much like ‘Jason Bourne’, the three-week-old ‘Star Trek Beyond‘ took another big hit as well. Rounding out the Top 5, it grossed $10.2 million, placing its domestic total at $127.9 million. Meanwhile, its international total is $66.5 million so far. Made on a budget of $185 million, the $194.4 million worldwide 17-day total isn’t a good thing.
Blending the plots of ‘Big’ and ‘Click’, this weekend’s barely-marketed family release ‘Nine Lives‘ only opened in the #6 spot. From 2,264 locations, the movie scratched up $6.5 million and a weak per-screen average of $2,871.
1. ‘Suicide Squad’ (Warner Bros.) – $135,105,000
2. ‘Jason Bourne’ (Universal) – $22,710,000
3. ‘Bad Moms’ (STX) – $14,204,000
4. ‘The Secret Life of Pets’ (Universal) – $11,560,000
5. ‘Star Trek Beyond’ (Paramount) – $10,200,000
6. ‘Nine Lives’ (Europa Corp) – $6,500,000
7. ‘Lights Out’ (Warner Bros.) – $6,005,000
8. ‘Nerve’ (Lionsgate) – $4,900,000
9. ‘Ghostbuster’ (Sony) – $4,800,000
10. ‘Ice Age: Collision Course’ (Fox) – $4,300,000
“It’s unfortunate that, even when we get decent movies, they’re released so close together that second weekends suffer dramatically due to the new competition.”
Interesting, I had thought about that a bit myself. I wonder how it will affect sequels and future movies. There have been so many things opening up this year, that usually if I miss a movie on opening weekend, I don’t get to see it until it hits Blu-Ray, as I am seeing another movie the next weekend. I don’t think I caught a single superhero movie at the theaters this year, for example, and missed the new Bourne movie. Part of the reason is that most theaters have one, maybe two good auditoriums, then several smaller screens that may only have Dolby Digital 5.1 and 16:9 screens. So when the new hit movie comes in, it forces it to a smaller auditoruim, and at that point, you are like “well, I got a pretty darn good setup at home, I will just wait “.
I am just wondering how that affects studios bottom lines? I wonder if they figure in VOD and Disc sales when they look at how well a movie performs, and are trying to figure out whether to green light another project.