The cable giant has added more internet video content to its set-top box.
Comcast has announced a new web video partnership with over 30 broadcast and cable networks. As part of the deal, the channels will offer select short-form internet video content through the X1 platform.
"Integrating our web content into a highly engaged platform like Xfinity On Demand on X1 is a fantastic opportunity to reach and engage millions of viewers on the best screen in the home," said Ron Lamprecht, Executive Vice President, Digital Distribution for NBCUniversal. "With access to platforms like X1, we are able to offer live, on demand and web content around our properties and provide unique, branded experiences for our viewers."
Announced partners include A&E, ABC News, AMC, American Heroes, Animal Planet, BBC America, Big Ten Networks, CNBC, Cooking Channel, Destination America, Discovery, Discovery Life, DIY, E!, ESPN, Esquire Network, Food Network, Fox Business, Fox News, Fox Sports, FYI, HGTV, History, IFC, Investigation Discovery, Lifetime, LMN, MSNBC, Music Choice, NBC, NBC News, OWN, Science Channel, Sundance TV, TLC, Travel Channel, Velocity and WE TV. The web content will initially be geared toward news, sports, and current events, but programmers are expected to start adding more extras, bonus clips, and complimentary series as the platform expands.
Comcast's new web video content is now in beta launch. Subscribers can access the videos through the Web section of Xfinity On Demand on their X1.