Posted Wed Jan 21, 2015 at 10:00 AM PST by Steven Cohen
The online retailer is prepping its own VOD and streaming platform.
According to a report from The Hollywood Reporter, Overstock.com has announced plans to launch a digital video-on-demand and streaming service. The company hopes to compete with similar offerings from rival business Amazon.
Overstock's current plan is to debut a video-on-demand option with around 30,000 titles to buy or rent in mid-2015. From there, the company hopes to launch a full streaming service with both acquired and original content by the end of 2015. While exact titles have not been announced yet, the website will analyze users' searches to determine what digital films and shows to offer to its customers.
The VOD service will be tied to the site's loyalty program, which currently costs $20 per year. Pricing has yet to be determined for the full streaming option. Overstock.com is said to be second only to Amazon in online retail sales. The site receives 25 to 40 million unique visitors a month, and the company hopes to capitalize on that traffic with its new services.
Sources: The Hollywood Reporter, Digital Trends
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