MoviePass Reduces Annual Subscription Price to $6.95 Per Month

The movie ticket service is now available for a discounted price.

MoviePass has announced a limited time discount for its annual subscription service. The new plan now costs just $6.95 per month and allows users to receive one ticket for a 2D theatrical film every day with no contract or blackout dates at supported theaters.

"Our vision has always been to make the movie going experience easy and affordable for anyone, anywhere," said MoviePass CEO Mitch Lowe. "With the current growth and support that we've seen within the last several months, our studio and exhibitor revenues and other marketing partnerships have motivated us to lower the price once again, offering movie lovers greater access to MoviePass."

After signing up for the plan, users are sent a special MoviePass debit card. Customers can then select a theater and movie showtime from the MoviePass app. Once a user's smartphone GPS registers within 100 yards of the selected theater, subscribers can then check-in for the film they want to see. Credit is then transferred to the MoviePass debit card which can then be used to buy the ticket. Currently, the service only covers standard 2D showings and does include support for 3D, IMAX, or other premium format presentations. 

The $6.95 per month plan is billed as an annual subscription (you pay all 12 months at once) and requires an additional one-time processing fee of $6.55. Likewise, the promotion is only available for new customers and will be active for a limited time.

Over 91% of theaters in the US currently work with MoviePass, but some chains have been attempting to limit their support, including AMC. In addition, controversy recently arose surrounding the app's data monitoring practices after the company's CEO discussed tracking users' locations before and after they see a movie. With that said, the location tracking has apparently been removed from the iOS app now and the company clarified that the feature wasn't actually ever being used and that user data would not be sold. Instead, location tracking might be used in the future to help offer recommendations for restaurants and other services near theaters.  

Sources: MoviePass via BusinessWire, Slash Gear