Posted Wed Jun 10, 2015 at 04:30 PM PDT by Steven Cohen
Guests can now sign into their Netflix accounts on hotel TVs.
Following a previous trial run, Marriott and Netflix have announced a partnership that will bring the streaming service directly to hotel rooms. The deal allows hotel guests to access Netflix through an app integrated into Marriott TVs.
"Our collaboration with Netflix responds to changing consumer preferences in the way our guests access and watch content, while recognizing the leading role Netflix is playing in driving this transformation," said Matthew Carroll, vice president brand management, Marriott Hotels. "Because consumers are choosing to take their streaming content with them when they travel, Marriott Hotels is making the industry's first rollout of Netflix a priority."
Marriott is now the first hotel chain to offer direct access to Netflix. With the modified app guests only need to sign in once during their stay, and then their account information is automatically cleared upon checkout. The service is currently available in six locations: New York Marriott East Side, San Jose Marriott, Princeton Marriott, Newport Marriott, Dallas/Fort Worth Marriott Solana, and Bethesda Marriott Suites. In addition, Netflix support will expand to Marriott Marquis Washington, DC, San Francisco Marriott Marquis, Atlanta Marriott Marquis, Dayton Marriott, San Juan Marriott Resort & Stellaris Casino, and Anaheim Marriott this summer.
Marriott also plans to bring Netflix to 100 of its properties by the end of 2015, and to most of its more than 300 US properties by the end of 2016. A monthly Netflix subscription currently starts at $7.99 for SD streaming, $8.99 for HD streaming, and $11.99 for Ultra HD streaming.
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