Posted Thu Jan 14, 2016 at 08:18 AM PST by Justin Clark
Because they love you. And, probably, hate Best Buy.
Plenty of folks balked when Amazon upped the price of admission for Amazon Prime membership by $20, but if they haven't already, the company may have just taken another step to justify its pricetag.
Starting this week, Prime membership now takes 20% off the price of all pre-orders, as well as new titles within the first two weeks of release. The discount is available to all games, including Special/Collector's Editions, and the typical niceties--release date delivery and pre-order price guarantees--still apply as well. On that same note, Amazon is applying the new discount to all current Prime members with an active pre-order in their system.
We'd love to say it was all just out of the goodness of Amazon's heart, but more than likely, it's just another nail to hammer on Best Buy's coffin, since the biggest benefit of their Gamer's Club Unlimited service was a 20% off discount as well. Granted, their service is cheaper--$14.99 a year--but that's minus free 2-day shipping, movie streaming, music streaming, and a photo service. With Amazon also introducing same-day options and Sunday shipping recently, the instant gratification factor isn't even that big of a deal anymore. Your move, blue boys.
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