Posted Wed Oct 10, 2018 at 05:35 PM PDT by Steven Cohen
The upcoming platform is set to offer content from HBO, Warner Bros., and Turner.
According to a report by CNN Business, AT&T's WarnerMedia division is prepping a new direct to consumer streaming service. The currently untitled platform joins an increasingly crowded market of new and upcoming digital media offerings, including a rival service in the works from Disney.
"Today we announced plans to launch a new direct-to-consumer streaming service in the fourth quarter of 2019," said WarnerMedia CEO John Stankey in a statement released to the press. "This is another benefit of the AT&T/Time Warner merger, and we are committed to launching a compelling and competitive product that will serve as a complement to our existing businesses and help us to expand our reach by offering a new choice for entertainment with the WarnerMedia collection of films, television series, libraries, documentaries and animation loved by consumers around the world. We expect to create such a compelling product that it will help distributors increase consumer penetration of their current packages and help us successfully reach more customers."
Full details on the upcoming service have not been announced yet, but the platform is expected to offer content from WarnerMedia's various entertainment assets, including HBO, Warner Bros., and Turner. Potential titles include various Warner Bros. properties like the Harry Potter franchise, along with catalog series like E.R. and The Big Bang Theory.
Meanwhile, WarnerMedia already offers a standalone streaming version of HBO, dubbed HBO Now, with all of the premium network's live and on-demand content. It remains to be seen if the new service will also include full access to HBO or just a selection of the channel's shows and movies.
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