The move is aimed to help take advantage of Walmart's massive consumer base.
Digital distribution loyalists often say that streaming content will be the end of packaged media and the relationship between movies and retail stores. When you've got a company like Walmart behind you though, things can look a little bit different.
Starting with the release of 'Battle: Los Angeles,' Vudu will be offering customers the ability to purchase their movies in retail stores the same way that Microsoft, Sony and others offer their membership services - gift cards. For right around $15, you can pick up a card redeemable for a copy of 'Battle: Los Angeles.'
It's a sort of strange execution of the idea though. Instead of offering the customer a choice of movie, they're restricted to a single title.