Universal Launches New HD DVD Website

Further pushing the boundaries of HD DVD interactivity, Universal has launched a new consumer high-def promotional and support web site promising exclusive web-enabled content.

The studio-created site, dubbed Universal Studios Home Entertainment Hi Def, is designed to be an extensive consumer portal for all things Universal HD DVD. Among the site's offerings are a FAQ covering the format's current interactive features, extensive technical support (including connection issues and a breakdown of common software and hardware error codes) and previews of upcoming releases.

But most exciting are a number of site sections still under construction, which seem to suggest that the studio is planning to use the site as a launching pad for future web-enabled content. Labeled "Coming Soon" are several features, including something called "U-Shop," which apparently will allow consumers to buy exclusive products while they watch the movie; "Best Buddies," where fans will be able to send friends pointers to favorite clips on a given an HD DVD title via the studio's "MyScenes" feature; and a dedicated Download Center.

Universal is also promising that additional content will be made available only to registered users of the site, including trailers and other exclusive material.

We'll keep you posted as new features are launched on Universal Studios Home Entertainment in Hi Def, so stay tuned!