Earlier in the month, Paramount released 'Super 8' one day early on IMAX, XD, and other premium screens to create a pre-opening buzz from positive word-of-mouth. While 'Super 8' was only expected to open with a soft $25-$30 million gross, because of the pre-opening showings, it ended up passing expectations by pulling in $37 million. On Tuesday, June 28, Paramount will follow a similar pre-release opening with 'Transformers: Dark of the Moon' - but it's common knowledge that 'Transformers' is one franchise that doesn't need help creating buzz.
While 'Dark of the Moon' is set to open nationwide on Wednesday, June 29, fans will now have the opportunity to see it one night early on Tuesday, June 28. Unlike the 'Super 8' showings that went on throughout the day before it's wide release, 'Dark of the Moon' will start showing at 9PM exclusively on 3D and IMAX screens.
'Dark of the Moon' is the first 'Transformers' movie to be shot in 3D. Early footage has been said to exhibit some of the best-looking 3D to hit the big screen since 'Avatar.' Paramount Vice Chairman Rob Moore says, “Michael Bay has created an incredibly engaging and immersive 3D experience with this latest movie, one that will undoubtedly be among the most entertaining movie going experiences of the summer. Providing fans an opportunity to see it early in 3D is a great way to kick off the movie’s opening.”
The official 'Transformers' web site links you to ticketing sites (like Fandango) so that you can secure your seat to the early showings now, but the ticket retailers do not have the 9PM showings listed. Check the official sites of theaters near you to purchase your 9PM tickets now.