There’s more to HD than just Blu-ray, Says Toshiba Exec

Posted Thu Aug 13, 2009 at 10:30 AM PDT by Mike Attebery

They may be joining the Blu-ray revolution, but a senior exec at Toshiba wants to make sure everyone knows the company isn't exactly excited about it.

“Although it's a minor part of the market; it's reached the point where we should consider it,” said Oliver van Wynedaele, a senior executive at Toshiba Europe in a conversation with CNet UK. He did make clear though, that Toshiba wasn’t exactly excited to adopt the format, still holding out for another option to what the company generally considers to be an unfinished technology.

From SD cards to downloads, Toshiba is perusing a range of options, but has confirmed it will be launching Blu-ray players as soon as this holiday season.

When asked about how their HD DVD experience will help with Blu-ray, van Wynedaele said “We won't be using anything from the HD DVD side of things, apart from knowledge of video compression and Internet technology that we learned from during the creation of HD DVD.”

Toshiba does plan to be competitive in the Blu-ray market. "We are not trying to be the 'dealbreaker', but bringing a product to the consumer at an affordable price -- it's something we've been known for," Said van Wynedaele.

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