Making its voice heard in a quarter where the focus of the next-gen DVD wars seems to have shifted to gaming consoles, HD DVD supporting electronics manufacturer Toshiba today rolled out an agressive new promotion that will bundle *three* free HD DVD discs with every HD DVD player sold.
The offer from Toshiba follows two competing offers from Sony and Microsoft, which are both bundling a single disc with initial sales of their respective high-def playback solutions (the first 500,000 PlayStation 3 buyers will receive a free 'Talladega Nights' Blu-ray, while buyers of Microsoft's new XBox 360 HD DVD player will receive a free 'King Kong' HD DVD).
Toshiba's deal provides consumers with a bit more choice, offering a selection of three discs from three different studios (Warner, Paramount and Universal).
Here's how it will work: consumers buying any of Toshiba's HD DVD players between November 1st 2006 and February 28 2007 will receive a mail-in order form, redeemable for three free HD DVD discs -- one from each of the partnered studios.
The selection is as follows:
Complete details on the deal are available via PDF on The HD DVD group's Look and Sound of Perfect website