Toshiba to Bundle Three Free HD DVD Discs With Every Player Sold

Posted Thu Oct 26, 2006 at 09:46 AM PDT by

Making its voice heard in a quarter where the focus of the next-gen DVD wars seems to have shifted to gaming consoles, HD DVD supporting electronics manufacturer Toshiba today rolled out an agressive new promotion that will bundle *three* free HD DVD discs with every HD DVD player sold.

The offer from Toshiba follows two competing offers from Sony and Microsoft, which are both bundling a single disc with initial sales of their respective high-def playback solutions (the first 500,000 PlayStation 3 buyers will receive a free 'Talladega Nights' Blu-ray, while buyers of Microsoft's new XBox 360 HD DVD player will receive a free 'King Kong' HD DVD).

Toshiba's deal provides consumers with a bit more choice, offering a selection of three discs from three different studios (Warner, Paramount and Universal).

Here's how it will work: consumers buying any of Toshiba's HD DVD players between November 1st 2006 and February 28 2007 will receive a mail-in order form, redeemable for three free HD DVD discs -- one from each of the partnered studios.

The selection is as follows:

Apollo 13
The Chronicles of Riddick
The Rundown

Blazing Saddles
The Dukes of Hazzard
The Perfect Storm

Four Brothers
Lara Croft: Tomb Raider
Sky Captain and the World of Tomorrow
U2: Rattle and Hum
We Were Soldiers

Complete details on the deal are available via PDF on The HD DVD group's Look and Sound of Perfect website

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Tags: Toshiba, Bundles, Hardware (all tags)