Posted Thu Mar 28, 2019 at 04:50 PM PDT by Steven Cohen
The new premium theater format is scheduled to launch in the coming months.
THX has announced plans to launch its first THX Ultimate Cinema location at the Regency Westwood Village Theater in California. The premium large-format (PLF) cinema experience is set to open in spring/summer 2019.
"The new projection system featured in the THX Ultimate Cinema offering delivers a fantastic image on screen," said Lyndon Golin, CEO, Regency Theaters. "We are very excited to be able to provide an enhanced cinematic experience to our studio partners for premieres and moviegoers alike."
Developed in partnership with Cinionic, the Barco, CGS, and ALPD cinema joint venture, THX Ultimate Cinema utilizes a large format screen, Cinionic’s dual-Barco laser system, and exclusively remastered content to provide a premium movie-going experience with 4K projection and increased brightness, contrast, clarity, and colors. Likewise, the Regency Westwood Village has also received several audio and acoustic upgrades to meet THX Certified Cinema standards, including an increase in low-frequency power and the addition of curtains designed to improve the clarity and accuracy of the theater's immersive multi-dimensional sound system.
"We are excited to collaborate with Cinionic to bring the THX Ultimate Cinema experience to audiences around the world, starting with Regency's Westwood Village Theatre in Los Angeles" said, Min-Liang Tan, CEO of THX. "THX and Cinionic are respected technology leaders in cinema, and we are confident that this strategic relationship will help meet the demands of exhibition and consumers to make premium entertainment experiences more attainable."
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