Posted Thu Jun 28, 2018 at 12:10 PM PDT by Steven Cohen
The brand is set to bring its TV business to Canada.
TCL has announced plans to enter the Canadian TV market in Q3 2018. The Chinese electronics company currently offers several affordable 4K Roku TV models in the US. Steven Abrams, former National Director of Sales for Funai Corporation Inc, has been named as Director of Business Development in Canada.
"We are thrilled about the Canadian market opportunity and look forward to bringing our successful TCL Roku TV models to Canada in Q3. In the first quarter of 2018, TCL held the #2 position by units sold in the U.S. and we look forward to replicating our successes in Canada," said Chris Larson, Senior Vice President, TCL North America. "TCL is fortunate to have such a talented, well-seasoned leader like Steven join the team. His vast experience and knowledge, both in the Canadian market and consumer electronics space, will help us maintain our rapid growth while launching the brand into new territory and mirror our booming television business in North America for a stronger worldwide presence."
TCL's 2018 lineup is led by the company's flagship 55-inch and 65-inch 6-Series 4K Roku TV lineup. The displays feature Dolby Vision and HDR10 support, along with the Roku OS smart TV platform. In addition, the sets use Contrast Control Zone Technology with 96 dimming zones on the 55-inch model and 120 dimming zones on the 65-inch model. Likewise, the panels use NBP Photon technology with LED phosphors to provide Wide Color Gamut support. A new iPQ Engine is implemented as well to maximize coverage of the DCI-P3 gamut and provide accurate color settings right out of the box. An HDR Pro Gamma feature is also offered to maintain details in dark and bright scenes regardless of a room's lighting conditions. Finally, each TV features a bold, brushed metal finish and includes the new Roku TV Voice Remote.
"As a global leader in technology, TCL has successfully positioned itself as a major contender within North America in just a few short years due to its integrated supply chain and massive worldwide scale for incredible value without compromise. My goal is to further solidify TCL's spot as one of the top three TV brands in the world," said Abrams. "I'm excited to come on board and continue the company’s phenomenal achievements by helping to make the TCL name a trusted one here in Canada. Hopefully soon, the fastest-growing TV brand in the U.S. will be the fastest-growing television brand in North America!"
Source: TCL via PR Newswire
The latest news on all things 4K Ultra HD, blu-ray and Gear.