TCL set featured in Tony Stark's living room.
Product placement in Hollywood movies is nothing new, and TCL has been teasing its involvement with 'Iron Man 3' for some time. Now a TCL set, said to be the one the company's newest models, is featured prominently in an 'Iron Man 3' trailer.
TCL is teasing new 58 inch and 50 inch models that are coming to the US, but the model most Tony Stark like is the 110 inch 4K UHD 3D Multi-touch halo set from TCL.
From TCL CEO Li Dongsheng, "The successful launch of our 110-inch screen with our patented technology including our Fine Stereo Performance technology application once again proves TCL's research, design and development capabilities. Not only will TCL benefit from the development of this breakthrough technology, all TV manufacturers in China and overseas will be able to capitalize on this revolutionary product design and provide people with even more enjoyable entertainment experiences."
TCL has previously partnered for 'Transformers: Dark Side of the Moon,' and recently acquired the naming rights for the iconic Chinese Theater in Hollywood. On the 'Iron Man 3' parntership, TCL gerneal manager Q.C. Liang said, "Our partnership with Marvel’s ‘Iron Man 3’ has been very fruitful, as we share a number of common grounds. Throughout the Iron Man franchise, the lead character Iron Man is one of the very few superheroes that does not possess supernatural abilities, but relies on his innovative ideas, deep engineering expertise and advanced technology to solve problems and create a better world. Similarly at TCL, we always strive to deliver inspiring and a brand-new experience to our consumers through technology innovation.”