Posted Wed May 13, 2015 at 02:00 PM PDT by Steven Cohen
Seven new models will hit stores this month.
TCL has announced the launch of its latest crop of Roku TVs. The collection includes the 3800 Design Series and the top-of-the-line 3850 Decorator Series.
"When we launched the TCL Roku TV last year we described it as 'the TV designed for the way consumers use TV today' because it puts streaming content in the forefront instead of as an afterthought. That shift in consumer behavior has only accelerated since the launch – streaming continues to grow in popularity, cord cutting is a growing trend, and consumers with cable are demanding smaller channel packages and supplementing them with streaming," said Chris Larson, Vice President, TCL North America. "With over 2,000 streaming channels, the TCL Roku TV offers the ultimate in choice, making it an ideal TV for the cord cutter or cable subscriber that wants to have access to the most entertainment content. The availability of the TCL Roku TV 3800 and 3850 series helps us keep up with consumer demand and provides a range of sizes and styles for people to choose from."
The 3800 series will include the 32-inch 32S3800 ($229), 40-inch 4F0S3800 ($339), and 50-inch 50FS3800 ($479). Meanwhile, the top of the line 3850 series will include the 32-inch 32S3850 ($249), 40-inch 40FS3850 ($359), 50-inch 50FS3850 ($529), and 55-inch 55FS3850 ($699). Each 3850 set features "a premium design with a metallic finish offered in gunmetal and an all-aluminum quad pedestal stand." In addition, both series offer 1080p picture for models 40-inches and above, and use Roku's integrated smart TV platform that offers an extensive lineup of apps, including support for the Sling TV platform. Finally, each model has also been awarded the new Netflix Recommended TV designation.
All seven models are expected to hit stores and online retailers later this month.
Source: TCL via PR Newswire
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