Posted Tue Feb 7, 2012 at 07:00 AM PST by Dick Ward
Redbox is finally entering the streaming game, but just what the service will offer is a mystery.
It's about time we see the formation of a streaming service that can legitimately go head-to-head with Netflix. Verizon and Redbox have joined forces to create their own service that provides both streaming video and physical media.
The Netflix model is far from perfect, especially when it comes to the disc-by-mail portion of it. Shipping out individual discs is expensive, but it looks like Redbox will be solving that by letting subscribers pluck DVDs and Blu-rays out of kiosks.
The pricing layout is a big question mark at this point as the joint venture promises "subscription services and more" in "an easy-to-use, flexible and affordable service that will allow all consumers across the U.S. to enjoy the new and popular entertainment they want."
The launch of this new venture is expected in the latter half of 2012. Expect to see some changes at Netflix in anticipation of the competition.
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