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Netflix Accounts for Twenty Percent of Internet Use

Posted Nov 10, 2010 at 09:00 AM PST by Dick Ward

Streaming media accounts for 43 percent in all.

We all know that stream based entertainment sources like Pandora, Grooveshark, Hulu and Netflix are big, but now we can break it down and find out just how big. According to a new study, streaming services account for around 43 percent of all internet usage during peak hours.

Netflix usage accounts for nearly half of that 43 percent. Here's the crazy part – only 1.8 percent of Netflix subscribers are streaming at that time. Nearly one fifth of internet bandwidth goes to a surprisingly small part of the Netflix subscriber base.

As far as usage per person goes, Netflix watchers average around a megabit a second. That's the highest out of any streaming service, though when it comes to mobile, Slingbox tops the per-user average.

Source: Wired