Posted Fri Dec 13, 2013 at 09:00 AM PST by Steven Cohen
The satellite provider is considering developing its own online streaming service.
According to a report in The Wall Street Journal, DirecTV is exploring the idea of creating its own online streaming service. The potential new platform would be geared toward young "price sensitive" customers who no longer subscribe to traditional pay-TV venues.
Though the company previously attempted to buy the existing streaming website Hulu, this new venture is expected to be developed solely by DirecTV itself, and the company has already made strides toward licensing programming for online exhibition. Aimed at more of a niche market, the prospective streaming service would not be poised to compete directly with Netflix. Instead, the company wants to use the service to appeal to specific demographics like children and Hispanic viewers.
Firm details on the proposed video streaming platform remain rather vague for the time being, but DirecTV Chief Executive Mike White says that more information about the company's online video plans will be made clear over the next year.
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