It's only a selection of 5,000 titles, but that's not bad at all for the price.
It's been suspected that Amazon would launch a streaming service of its own for a few years now and it seems the idea is finally coming to fruition. It's not as impressive as we hoped, but it's a nice start, especially considering the price.
A total of 5,000 titles are up to watch right now and are able to be streamed in HD, though early reports say that the quality isn't up to part with Netflix. On the plus side, it seems that any device that can already handle Amazon's video on demand service can access these movies.
It seems clear that Amazon isn't pushing to be the new Netflix, but simply offering a new feature for customers that already subscribe to Amazon Prime. Could this be a test of things to come? We'll see.
Oh, and if you're an Amazon Prime member that isn't paying for the service, like students who get Prime for free, you won't be getting these movies. Paying customers only.