Posted Wed May 5, 2010 at 06:00 AM PDT by Mike Attebery
Starlight is on board to manufacture and distribute.
The agreement between Polaroid and Starlight normally wouldn't bear looking at. It's a standard arrangement, and Starlight already makes plenty of products for budget brands like Emerson, Philips and Hitachi. Under the agreement, Starlight will be making Polaroid televisions for the next six years.
Where it gets interesting is in the product plans. Starlight says that it will be creating LCD televisions for Polaroid from 12 inches on up to 100 inches. At first glance, the large size LCDs seem like something made for commercial and advertising use, but Starlight specifies that this will be for retail in both the US and Canada.
"Polaroid-branded TVs from Starlight will embody sleek design with crystal-clear HD images combined with the value and quality the market demands," says Polaroid president Scott W. Hardy. Take that one with a grain of salt. Still, we'll see what happens when these sets start showing up in stores later this year, just in time for the holidays.
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