Sony Launches New Ultra HD TVs with HDR Support, Prices Start at $1,000

Posted Thu Jun 30, 2016 at 08:30 AM PDT by
sony x800d ultra hd tv

Three new series of 4K Ultra HD TVs have been revealed.  

Sony has announced the latest additions to its Ultra HD TV lineup. The new displays include five models across three new series: the XBR-X800D, the XBR-X750D, and the XBR-X700D. 

The new Sony Ultra HD TVs deliver over 8 million pixels and near 4K quality up-conversion from HD sources. Likewise, the XBR-X800D series comes with integrated HDR (high dynamic range) compatibility, and the XBR-X750D and the XBR-X700D series are set to receive HDR support through a firmware upgrade later this year. High Dynamic Range technology offers enhanced brightness and contrast on supported content and displays, resulting in superior highlights, shadows, and colors. In addition, the TVs feature the Google Android TV operating system for streaming, Google Cast, media downloads, and gaming from a variety of apps like Google Play, Amazon Video, YouTube, Netflix, Hulu, PBS and Sony Pictures Home Entertainment's ULTRA streaming service. Finally, the Android TV platform also offers support for Home Automation control directly from the TV's user interface with a Logitech Harmony Hub, allowing customers to control IoT various (internet of things) devices like lights, shades and thermostats.

Here's a full rundown of the upcoming XBR-X800D, XBR-X750D, and XBR-X700D series Ultra HD TVs:

- XBR-49X800D, 49" class (48.5″ diag), $1,499.99 MSRP

- XBR-43X800D, 43" class (42.5″ diag), $1,299.99 MSRP

- XBR-65X750D, 65" class (64.5″ diag), $2,299.99 MSRP

- XBR-55X700D, 55" class (54.6″ diag), $1,499.99 MSRP

- XBR-49X700D, 49" class (48.5″ diag), $999.99 MSRP 

Pre-orders for the Sony XBR-X800D, XBR-X750D, and XBR-X700D series Ultra HD TVs wil start today, and the displays will be available for purchase from retailers like Amazon and Best Buy in July.

Source: Sony

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Tags: Sony, Ultra HD, 4K, Displays, HDR, Price, Android TV, Google Cast (all tags)