The company's latest premium display lineup has been detailed.
Sony has unveiled its newest 4K HDR TV collection. Dubbed the Master Series, the new lineup focuses on high-end picture quality and includes the A9F OLED and Z9F LED.
"Sony's focus has always been on quality, and our new MASTER Series is a game changer," said Mike Fasulo, president and chief operating officer, Sony Electronics North America. "Netflix is redefining the way in which content is produced, and together we have created an offering that has never been done before. Our new line of TVs featuring Netflix Calibrated Mode truly optimize the entertainment experience and provide new viewing options for our customers."
The A9F and Z9F Master Series TVs both utilize Sony's next-generation Picture Processor X1 Ultimate, allowing the displays to intelligently detect and analyze each object in the picture through Sony's new Object-based Super Resolution and Object-based HDR remaster technology. In addition, the TVs also feature a new Netflix Calibrated Mode to reproduce the same picture quality as a studio evaluation master for television. In addition, the Master Series is compatible with Portrait Displays' CalMAN calibration software.
The A9F OLED 4K HDR TV also features Sony's Pixel Contrast Booster to maximize the dynamic range of the display. In addition, the TV includes Acoustic Surface Audio+ technology, offering an integrated 3.2 channel sound system. Here's a full rundown of key specs and features per Sony:
- Features OLED as display device with Pixel Contrast Booster; eight million self-illuminating pixels and Sony-original panel controller for OLED brings a significantly enriched visual experience with unprecedented black, authentic color and a wide viewing angle
- Features Picture Processor X1™ Ultimate, providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and dual database processing
- Acoustic Surface Audio+™ creates a rich sound field delivered from three actuators and two subwoofers facing sideways, which greatly enhance the viewing experience
- Features Netflix Calibrated Mode that brings the creator's vision directly to the TV.
- CalMAN ready for professional-grade calibration
- Features vibrant, expanded color with TRILUMINOS™ Display, further enhanced for color accuracy
- Android TV with hands-free help from the Google Assistantii: Find what you want simply by talking to the TV; ask your Google Assistant to help you play TV shows, movies, and more; dim the lights and control your compatible, connected devices while you watch a movie for a better viewing experience
- Minimalism styled with softness: the screen being a single slate with only a stand in the back to hold it up
The Z9F LED 4K HDR TV features Sony's new X-Wide Angle tech, offering better off-axis viewing with reduced color shifts. Likewise, the display uses a full array backlight with X-tended Dynamic Range PRO to dim and boost specific areas of the panel. Here's a full rundown of key specs and features per Sony:
- Features Picture Processor X1™ Ultimate, providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution; Object-based HDR remaster; Super Bit Mapping™ 4K HDR and dual database processing.
- Features X-Wide Angle that minimizes color change when seen from the side; view faithful shades and hue from wherever you watch the TV
- Features Full-array LED Backlight for ultra-high contrast
- X-Motion Clarity keeps fast action clear and smooth; moving images are precisely controlled to minimize blur and even during fast-moving scenes, pictures stay true with no loss in brightness
- Features Netflix Calibrated Mode that brings the creator's vision directly to the TV
- CalMAN ready for professional-grade calibration
- Includes X-tended Dynamic Range™ PRO to produce better contrast by precisely balancing the light output across the screen, dimming some areas and boosting others; it reveals a brightness range three times that of a conventional LED-backlit TV, and it enhances any source to near HDR quality with a wider range of brightness
- Features vibrant, expanded color with TRILUMINOS Display, further enhanced for color accuracy
- Android TV with hands-free help from the Google Assistantii: Find what you want simply by talking to the TV; ask your Google Assistant to help you play TV shows, movies, and more; dim the lights and control your compatible, connected devices while you watch a movie for a better viewing experience
- Clean cable management for tabletop mount
Sony's A9F OLED 4K HDR TV will be available in 65-inch and 55-inch screen sizes. Meanwhile, the Z9F LED 4K HDR TV will be available in 65-inch and 75-inch screen sizes. Pricing has not been announced yet, but both models are set to launch this fall.
Source: Sony via PR Newswire
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