Sony Announces $20,000 Price Tag for 77-Inch 4K Ultra HD OLED TV

Posted Fri Jun 16, 2017 at 06:00 PM PDT by
sony oled 2017

The company's 77-inch OLED display will be available next month.

Sony has announced pricing and availability for its 77-inch BRAVIA OLED A1E Series TV. The XBR77A1E is set to start shipping in July for an MSRP of $19,999. 

"With over 10 years of OLED experience Sony is pleased to introduce the BRAVIA OLED 4K HDR TV, its first large screen consumer OLED television," said Kevin Brinkman, Director of Product Marketing, TV and Projectors, North America. "Our long experience with OLED technology, together with the new 4K HDR Processor X1 Extreme, meant that this was the right time to return to the consumer OLED market. The A1E features a powerful mix of our exclusive image processing with a striking new design concept that is sure to make an impression in anyone’s home."

The BRAVIA OLED A1E Series Ultra HD TVs feature Sony's 4K HDR Processor X1 Extreme, the world's first Acoustic Surface sound system that produces audio directly from the screen itself, a unique, cutting-edge stand-less form factor design, and the Android TV platform. In addition, the display's OLED panel offers superior black levels and viewing angles over traditional LCD TVs. Likewise, the sets include HDR10, HLG (via firmware update), Dolby Vision (via firmware update), and TRILUMINOS color support.

In addition to the new 77-inch model, the A1E series also comes in 55-inch and 65-inch versions. Here's a full rundown of pricing for each set:

XBR-77A1E, 77” class (76.7” diagonal), $19,999 MSRP, July
XBR-65A1E, 65” class (64.5” diagonal), $6,499.99 MSRP
XBR-55A1E, 55” class (54.6” diagonal), $4,999.99 MSRP

Beyond the company's OLED lineup, Sony also recently launched its new 720E and X690E series LCD Ultra HD TVs with sizes ranging from 43 inches to 70 inches.

Source: AVS Forum

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Tags: Sony, OLED, Ultra HD, 4K, HDR, Dolby Vision (all tags)