Posted Tue Aug 30, 2016 at 04:00 PM PDT by Steven Cohen
The 4K streaming platform is expanding to PCs with new Intel processors.
Sony and Intel have announced plans to bring Sony's ULTRA 4K streaming service to Intel powered PCs. ULTRA will arrive on computers powered by 7th Gen Intel Core processors beginning Q1 2017.
"More and more people are turning to their PC as their main movie viewing device. At the same time, studios like Sony Pictures Home Entertainment are leading the way in producing beautiful 4K content," said Navin Shenoy, general manager of Intel’s Client Computing Group. "The combination of the amazing technology in our 7th Gen Intel Core processors combined with the fantastic 4K titles on ULTRA means that anyone with these new computers will be immersed in a 4K viewing world."
ULTRA launched earlier this year on Sony 4K Ultra HD TVs. The service offers a growing collection of new and classic 4K films available for purchase, streaming, or rental, including several titles with Digital Extras. To coincide with the platform's upcoming expansion to Intel powered PCs, Sony is also adding new features like 48 hour rentals and free 10 minute previews. Intel's 7th Gen Core processors are designed to bring 4K entertainment to mainstream PC customers with high performance and new hardware security technologies.
"Audiences have shown a strong and growing appetite for premium 4K content, and ULTRA takes advantage of the latest industry innovations – high dynamic range, digital movie extras, and now the 7th Gen Intel Core with Intel hardware security technologies – so viewers get the most out of their movie collections," said Pete Wood, SPHE's Senior Vice President, Digital Distribution.
The first 7th Gen Intel Core powered devices are expected to arrive as early as September, with more than 100 7th Gen products set to launch by this holiday season. Sony's ULTRA streaming service currently charges $29.99 to own new release titles in 4K with HDR and $25.99 for library titles. Meanwhile, 48 hour rentals for new releases in 4K HDR will be priced at $7.99.
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