Posted Tue Feb 16, 2016 at 11:00 AM PST by Steven Cohen
The company's new 4K Ultra HD TVs are now available for pre-order.
Following their debut at CES back in January, Sony has announced full pricing and availability for its 2016 4K Ultra HD TVs. The lineup includes the XBR-X850D and the XBR-X930D/XBR-X940D series with models ranging in size from 55-inches to 85-inches.
"This new lineup of 4K HDR Ultra HD televisions is proof of our continuing commitment to deliver a premium 4K HDR experience to our customers. With the development of 4K HDR shooting, editing, recording, storage, playback, transmission and display technologies, Sony understands 4K HDR like no other company," said Sunil Nayyar, Director of Product Marketing, TV and Projectors, North America. "Sony TVs provide superior picture quality no matter what content is being viewed, but these new televisions really shine when displaying 4K and HDR content."
Sony's XBR-X850D and the XBR-X930D/XBR-X940D series Ultra HD TVs all offer support for HDR (high dynamic range) and TRILUMINOS tech, offering expanded contrast, brightness, and colors. The displays will come branded with the company's "4K HDR Ultra HD" logo ensuring compliance with the Consumer Technology Association's (CTA) HDR definition. In addition, the XBR-X930D features new Slim Backlight Drive technology which uses a unique grid array, local dimming and boosting backlighting structure. Meanwhile, the XBR-X940D incorporates a slim full-array direct backlit LED. Both series also offer X-tended Dynamic Range PRO for superior contrast. Finally, Sony's new Ultra HD TVs use the Android smart TV platform with support for numerous streaming apps, including 4K HDR playback from Sony's upcoming ULTRA service and Amazon Video.
The full lineup includes:
XBR-55X850D, 55" class (54.6" diagonal), $2,499.99 MSRP
XBR-65X850D, 65" class (64.5" diagonal), $3,499.99 MSRP
XBR-75X850D, 75" class (74.5" diagonal), $4,999.99 MSRP
XBR-85X850D, 85" class (84.6" diagonal), $9,999.99 MSRP
XBR-55X930D, 55" class (54.6" diagonal), $3,299.99 MSRP
XBR-65X930D, 65" class (64.5" diagonal), $4,999.99 MSRP
XBR-75X940D, 75" class (74.5" diagonal), $7,999.99 MSRP
Pre-orders for the XBR-X850D and XBR-X930D/XBR-X940D Ultra HD TVs are set to begin today for a March release.
Source: Sony via PRNewswire
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