Posted Fri Jul 6, 2018 at 11:30 AM PDT by Steven Cohen
The newest version of the company's Frame display has been revealed.
"We designed The Frame for consumers who love the function of a big, beautiful 4K UHD TV but struggle to design their room around an empty black screen when the TV is turned off," said Dave Das, Senior Vice President of Consumer Electronics for Samsung Electronics America. "You can travel the world and still be hard-pressed to discover all of the art that is now available on The Frame. It gives consumers the freedom to design the room of their dreams, and the flexibility to change that design whenever they like."
Emphasizing premium design, The Frame is a display built to look like a picture frame hanging on a user's wall when not in use as a TV, complete with the ability to display custom-designed digital art pieces instead of fading to black like a traditional television. In addition, motion and brightness sensors can tell the TV when to enter Art Mode and can adjust the screen brightness based on the ambient light in the room. Customers can choose from more than 800 art pieces through the "Samsung Art Store." And with a new improved UI, users can now browse different art pieces based on the color scheme of the room, or by medium (like drawings or photography). Customers can then create a personalized collection that shuffles through their selections.
And when it comes to TV performance, The Frame features a 4K UHD panel with HDR10+ and several advanced smart capabilities with Samsung’s proprietary Smart Hub and Bixby voice control. Finally, The Frame offers four customizable magnetic bezel options – black, white, walnut and beige wood – and uses Samsung's One Invisible Connection and No Gap Wall-mount, allowing versatile mounting options without unsightly cables or wires.
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