Posted Mon Sep 21, 2015 at 04:30 PM PDT by Steven Cohen
The new displays feature a unique design that moves away from traditional flat-screen models.
Samsung has revealed a new addition to its TV lineup. Created in collaboration with designers Ronan & Erwan Bouroullec, the Serif TV is made to fit into a user's home like a piece of furniture.
"Many attempts were explored in our workshop, and step-by-step we approached the logic of SERIF TV: a TV defined by a frame that outlines the screen," said Ronan & Erwan Bouroullec. "Like typographers designing a letter, we studied both the object and its interaction with the space around it."
The Serif TV will be released in Large (Ultra HD, about 40-inches), Medium (Full HD, about 30-inches), and Mini (HD, about 24-inches) models. The displays all feature an unconventional frame design that resembles a capital "I" when viewed in profile, complete with a small, shelf-like surface at the top. The TVs can be positioned on existing furniture or propped up on their own included legs (Large and Medium models). In addition to their unique appearance, the sets also use a re-designed Samsung smart TV interface that includes a "curtain mode" which allows customers to access services like a clock, Bluetooth speakers, apps and photo galleries while a curtain-like filter is placed over the display content.
Samsung's Serif TV lineup is set to launch in the UK, France, Sweden, and Denmark on November 2. Color options include white, dark blue and red. The company has made no mention of a US release at this time.
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