RCA Releases 4K Roku TV Lineup with Prices Starting at $600

Posted Thu Nov 2, 2017 at 06:50 PM PDT by
rca roku 4k TV

Three new 4K Roku TV models are now available.

RCA has announced the launch of its new 4K Roku TV lineup. The collection includes a 65-inch ($1,0990 MSRP), 55-inch ($700 MSRP), and 50-inch ($600 MSRP) model.

"This is another step towards establishing our company as a leading provider of a full array of quality products featuring the newest technology at an excellent value," said Aaron Herzog, president of Display-Vu, an affiliate of Curtis International and RCA's official television licensee. "Roku offers our customers an incredible experience through its easy-to-use user interface and huge choice of content. With the holiday season almost upon us, we expect our 4K Roku TVs, at a price that won’t break a family budget, to be a firm favorite."

The RCA 4K Roku TVs all feature an Ultra HD resolution of 2160p, but sadly the press release makes no mention of HDR (high dynamic range) or wide color gamut capabilities. For smart TV support, the sets all use the Roku platform with access to more than 5,000 channels and 500,000+ movies and TV episodes, along with Roku's unbiased search feature which can find results across 500+ streaming channels. Likewise, the displays are scheduled to receive the Roku OS 8 update by the end of the year with new features like Smart Guide; easier search and voice control; TV Everywhere (TVE) single sign-on; and an updated 4K Spotlight Channel.

"Working with RCA on a 4K Ultra HD RCA Roku TV was a natural progression following the launch of the RCA Roku TV line earlier this year. Consumers will love this affordable but sleek designed 4K UHD TV, with access to thousands of streaming channels," said Chas Smith, general manager of Roku TV & players. "Through the 4K UHD RCA Roku TV, customers can also access the newly redesigned Roku 4K Spotlight Channel, making it easier than ever to find 4K content available on the Roku platform."

RCA's new 4K Roku TV collection is now rolling out to Walmart's online and retail stores. The Ultra HD TVs join the company's previously released Roku HDTV lineup.

Source: RCA

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Tags: Roku, RCA, 4K, Ultra HD (all tags)